Big data volumes, thermal CCTV cameras, built-in audio capabilities and the rise of the cloud in China are just some of the trends to watch out for in the coming months. IHS has published its fifth annual Whitepaper that talks about the main trends for the video surveillance industry such as:
- Video Surveillance: The Star Markets
- Big Data Files: Video Crowd Surveillance and Social Media Analytics
- Cloud-based video surveillance opens markets in China
- Thermal cameras reach the commercial market
- Panoramic cameras – provide a complete view
- Power over Ethernet (PoE) CCTV Camera feature: What’s the story?
- Time for a different take on live video and mobile access?
- The video analytics market has reached a crossroads
- Security cameras ring
- Video Surveillance Vendors Enter New Markets
1. Video Surveillance: the star markets
IHS has been researching the video surveillance equipment market for over 10 years. During this time the market has grown rapidly, most years at a double-digit rate. will not be the exception. IHS expects the world market to grow by more than 12%. In the global marketplace IHS has identified 180/360-degree, fixed dome and network cameras as the fastest growing product segments, and city surveillance and energy service sectors as the vertical markets to watch.
2. Big Data Files: Video Crowd Surveillance and Social Media Analytics
The prevalence of smartphones with cameras and internet connectivity – combined with social media apps like Vine or Instagram – has led to the first collection of crowd data for an investigation in the wake of the Marathon bombings. of Boston.
Now that the trend has started, IHS predicts that police forces will likely increasingly request and need to manage crowd video surveillance data. While this will allow law enforcement officers to react more quickly, especially with the use of social media monitoring, it will also create data analysis and manipulation challenges. Addressing these challenges will provide system integrators and software vendors with a new opportunity to create solutions that improve responses to police incidents and beyond.
3. Cloud-based video surveillance opens markets in China
In China the concept of the cloud is becoming increasingly popular, especially as the telecommunications infrastructure matures. As bandwidth improves and prices for network products decline, cloud-based video surveillance solutions are attracting the attention of more vendors. A cloud-based solution is not a mandatory option, but it does represent a great opportunity to take advantage of the high demand for civilian video surveillance.
With more attention and an ever-growing customer base, IHS predicts that cloud-based video surveillance solutions will be defined by the value created in the applications they deliver to customers. With more than 1 billion potential users in China, having the right mix of product and security features, this will be a successful combination.
4. Thermal cameras reach the commercial market
IHS anticipates that the market for video surveillance products that will see the largest decrease in average sales price (ASP) over the next several years will be the market for uncooled thermal cameras. While the number of uncooled thermal camera units shipped to the security industry suggests that the market has not yet turned mass-consumer, increased competition, new products, and new end-user markets will mean that will be a year. decisive for technology.
5. Panoramic cameras – provide a complete view
The big winning category for video surveillance cameras in 2014 will be 180/360-degree panoramic network cameras, with an increase in unit shipments globally of more than 60% year-on-year according to IHS. In particular, cameras are forecast to increase their market share in vertical markets such as retail, airports and casinos, where monitoring of large indoor areas is a key requirement of the video surveillance system.
6. Power over Ethernet (PoE) feature: What’s the story?
As the transition to network video surveillance continues, more attention is being paid to supporting network infrastructure, and a critical element for this is power. Recent developments in Power over Ethernet (PoE) standards and products make the technology a much more viable option for security administrators.
Looking ahead, IHS expects security camera manufacturers to expand and develop their low-power camera portfolios to meet the PoE + standard. Technologies that overcome the distance limitations of Ethernet and PoE will also find general market acceptance.
7. Time for a different take on live video and mobile access?
In the wake of the events of the Sandy Hook School shooting 12 months ago, the concept of facility security directors who reliably share live video footage with police in the event of an incident has been refocused. The technology needed to deliver this is already in place, however issues related to current cost – and more importantly, who pays for the system – have limited market.
However, with falling costs and a new approach to protecting assets, both physical and human in the post-Sandy Hook era, it could be the year that live streaming video surveillance for enforce the law becomes the norm.
8. The video analytics market has reached a crossroads
For some time now, vendors of video surveillance devices have been incorporating low-end video analytics applications into their devices and offering them as “free” features. Thus, a question has arisen: will there continue to be a market for video analytics, or will all applications just be offered for free? As the market faces this crossroads, it is clear that sellers can no longer charge for basic algorithms.
That said, in the collectible VCA video surveillance device market will continue to be a viable market for applications where the needs of advanced end users require reliable analytics.
9. Security cameras ring
More than 70% of network cameras shipped globally had one-way or multi-directional audio capability according to a new IHS analysis. However, the consensus of security systems integrators is that people rarely use these capabilities.
However, with increased awareness of embedded audio analytics and even the localization of the sound source, market could be on the verge of increasing. With much of the technology already available and the constant need to differentiate products and increase system efficiency, IHS predicts that the market will see an increased emphasis on the audio capabilities of video surveillance systems.
10. Video surveillance vendors enter new markets
Contrary to popular belief, the physical security market is not consolidating, at least not in the near future. However, video surveillance marketers are beginning to look at new markets while investing the gains made in the years of rapid market growth.
Following the announcements of new products from companies such as Milestone Systems and Axis Communications, as well as new services from Hikvision and Dahua, IHS expects this trend to continue with more announcements of new products and services from companies focused on network security. in your attempt to add new streams of income to your portfolio.